ABOUT SWEET WILLIAM
Sweet William began with one much-loved Black Labrador called William
Founded in London by Emma Wood in 2009, the brand began with a single mug design created at her kitchen table and has since grown into a much-loved British lifestyle brand for dog lovers, now stocked in hundreds of stores worldwide.
Inspired by muddy walks, everyday adventures and the dogs who become part of the family, each collection is designed to bring a little character and charm to the everyday.
Celebrating our love of dogs
SHOP BY EDIT
Find your breed
Explore our illustrated breed collections
